AI Insights · Timothy · January 2022
Top 5 News and Magazines Apps Performance in Kenya Q4 2021
Discover the performance trends of the top 5 news and magazines apps in Kenya during Q4 2021, including weekly downloads and active users.
In the fourth quarter of 2021, the top 5 news and magazine apps in Kenya exhibited varied performance trends in terms of weekly downloads and active users. Below, we analyze the performance metrics of these apps, based on data from Sensor Tower.
Opera News: breaking & local displayed a steady decline in weekly downloads, starting from approximately 35.4K at the end of September and tapering to around 9.5K by the end of December. The app's weekly active users also saw a decrease, from about 377K in late September to 310K in the final week of December.
Citizen Digital experienced a significant spike in weekly downloads, peaking at 33.3K in the week of October 25. Following this peak, downloads saw a decline, ending the quarter with roughly 9.6K. The app's weekly active users increased from 51K in late September to a high of 87.8K in early December, before slightly decreasing to about 78.7K by the end of December.
Scooper News: News Around You showed fluctuations in weekly downloads, with a peak of 25.2K in early October and a low of 7.8K at the end of December. The weekly active users for Scooper News also varied, starting at 10.1K in late September and reaching a high of 22.2K in mid-October, before settling at around 17.5K by the end of the quarter.
Opera News Lite - Less Data had relatively stable weekly downloads, ranging from 6.8K to 11.8K throughout the quarter. The weekly active users for this app started at 145K in late September and saw a decrease to approximately 124K by the end of December.
Mozzart Sport Kenya experienced a consistent performance with weekly downloads fluctuating between 5.5K and 9.7K. The app's weekly active users increased from 16K in late September to a high of 27.7K in the week of December 20, before slightly dropping to about 25.9K at the end of December.
These insights provide a snapshot of the performance trends for the top news and magazine apps in Kenya during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.
